WHO WE ARE
Company Profile
At Broad Far, we are proud of our portfolio of heated tobacco products. Broad Far’s mission is to serve the mainstream trend in the tobacco industry as smokers’ awareness of health risk prompt a shift from combustion cigarettes to Next Generation Products.
We have continuously invested in product research and development to explore more options for adult smokers who desire to improve their smoking experience.
Our Capacity
A strong team of in-house R&D experts
- Supply chain management
- Responsible sourcing
Flexible channel strategy of sales
- Ensure product quality and safety
- Improve resource and energy efficiency
- Emissions and waste management
A strict production quality control system
- Advocate for harm-reducing lifestyle choices
- Build active and meaningful community dialogue
- Cultivate an inclusive culture
The power of new brand & marketing strategy
- Advocate for the protection of minors
- Advocate for sustainable consumption
- Engage in public welfare initiatives
MILESTONE
2018.10
NUSO was founded.
2019.10
- NUSO's first-generation product was launched.
- NUSO was launched in 4 regions.
- NUSO launched 3 flavors(Brown, Green, Purple).
2019.12
NUSO applied for 30 domestic and foreign patents and registered trademarks in more than 100 countries or regions.
2020.01
NUSO’s second-generation product was launched.
2020.04
NUSO applied for TPDs from 27 EU countries + UK.
2021.10
NUSO was granted access in 41 regions, of which products were launched in 21 regions and not yet launched in 19 regions.
2022.01
- NUSO’s third-generation product was successfully developed.
- NUSO prcducts currently have 11 flavors.
2023.06
- 7 SKUs Non-flavored Nuso has been R&D.
- Heating Device -Nmate is launching markets.
- Nuso now have 17 flavors.
2024.01
- Tleef launched
2024.08
Oraco launched
Message from management
Social responsibility is one of the most important part of corporate growth. Broad Far’s long-term future cannot be separated from the wider industry, society, or public health. We focus on these issues first because it’s the right thing to do, and secondly because it’s just good business.
“High-quality raw materials are the starting point when it comes to customer safety and satisfaction. We don’t leave anything to chance. Following the principles of sustainable development, we monitor global climate issues, and especially those that affect our suppliers. Science powers our product design, and we’re always looking for opportunities to adopt biodegradable technology.”
Work At Broad Far
In Broad Far, we are all aiming at building a better smokeless future. We have professional teams in R&D, sales, marketing, operation, IT, etc. and have a global view of the business. We have great goals and ambitions to make our way around the world with passion, belief and ability.
